I fear this is a belittling of a religious symbol, and that offends me as a Christian. When I walk through a store and see the selling of faith, it offends me. Can you imagine Jesus saying, "Buy this T-shirt, kids, to brag about your faith?" I can't. Indeed, if we look to Jesus's words as recorded in our sacred books, time and again he tells us to be humble, to be focused on the belief and our fellow human beings, and not to proclaim our faith or do good deeds in order to shine in the eyes of other people. Matthew 6:1-15 is one of my favorite passages from the Bible because it demonstrates how our faith is to be private and not exclusive. It comes from within a larger context of how his followers were to behave and believe differently from those around them.
You don't need a chocolate cross to show you are a Christian, because this is not something that is supposed to be shown so that others will praise you or perhaps even to acknowledge your faith. Your faith is a private matter, not one that is any of my business, frankly, which is why I'm not going to end this post by telling you not to buy a chocolate cross. I'm only sharing my feelings, not preaching.
Furthermore, buying this symbol is really feeding into the marketplace mentality of our world. I'm sure this sort of monetization of Christianity has been happening for centuries, but I do not believe the God I worship and was raised to respect would approve. Capitalism is NOT Christianity, and if you believe otherwise, I fear you have been tricked big time by businesses who want nothing more than profit and couldn't care less about your soul. This purchasing of objects to display faith offends me at all levels, not just in the form of chocolate crosses, but Easter is approaching, so this is on my mind. So if you must ask "What would Jesus do?" I personally believe that buying X product is never going to be the correct answer. Buy whatever you like, just think about whether or not it has anything to do with following Christ or merely just being a human being who likes stuff. All human beings like stuff, and many of us like chocolate.
Furthermore, I'm also offended by these chocolate crosses as an ancient historian, because I think they downplay historical reality.
Crucifixion is probably one of the most horrible methods of execution ever created by humans. It was actually unusual for the executioner to nail the crucified person to the cross, since that wouldn't hold the body up very well, and the metal used to make the nails could be used for better things when ropes would do the job. This doesn't mean that they never nailed victims to crosses, but ropes are a more reliable and cheaper way to do so. Regardless of the method, though, it often took days for the condemned to die as they baked under the sun without water or food, their body in a very stressed position that added even more suffering to the slow death spiral.
I'm sure I've offended some of you who are anxious to run out and get your chocolate crosses. If you must buy one, Russell Stover's version is just like their milk chocolate bunnies, just a different shape. But please think about the reason for the holiday if you are Christian, and ask if there might be a better way to celebrate than eating the method of our Lord's execution.