Sunday, August 12, 2012
Birthday of John Cadbury
John Cadbury changed it in several ways. First he invented an emulsification process that allowed solid chocolate to be make into bars, thus beginning the modern chocolate bar wave that ushered in cheaper chocolate for the masses. However during his lifetime the company focused primarily are cocoa and chocolate drinks.
He also paid his workers better than the average salary and tried to improve their lives via several work and free time activities. Today we'd fine such employer interaction in our lives to be overbearing but at the time it was enlightened behavior. John also worked to help animals and child laborers throughout England via both legislation and work with private organizations. Other Quaker confectioners did similar things for their workers and later his inheritors would continue their work at both the company and national level, always with an eye to what would make the business better and profitable.
Online Resources Consulted:
"The Chocolate Wars" by Deborah Cadbury