Monday, December 12, 2016

What is #chocolategives?

This interview is late but better late than never, right? On Saturday we revealed the six chocolate bars from Seattle Chocolates. Today we're going to talk to one of their representatives to learn more about the #chocolategives program.

Thank you, Ayla, for agreeing to speaking with us and our readers. Would you please tell our readers who you are and what your job is at Seattle Chocolates?

 I am the Marketing Manager at Seattle Chocolates. 

What attracted you to marketing as a career choice?

 I’ve always loved storytelling and bringing ideas to life so marketing seemed like a natural path for me.

When did you begin working with Seattle Chocolates? What attracted you to them as a company?

 I’ve been with Seattle Chocolates for a bit over a year. The philanthropic mission of the company, to donate 10 million servings to communities in America, was really inspiring to me, and the bright, fun packaging was certainly a draw. Plus, who wouldn’t want to work in a chocolate factory every day!  

Some of our readers might assume that if you work for any chocolate company that you must like chocolate but we try to never assume that so I have to ask. Do you personally like chocolate and if so, do you have a particular type of chocolate you prefer?

 I’m actually not a huge sweets person. Ice cream is really my only weakness, but if I am to eat chocolate, which sometimes happens for lunch, I generally go for milk chocolate.

Do you have a favorite among the product line from Seattle Chocolates?

The new Seattle Chocolates Peanut Buddy Crisp from our holiday line is fantastic! It’s similar to muddy buddy and makes for a great afternoon snack. I also tend to find myself snacking on the jcoco Agave Quinoa Sesame bar a bit too often.

Thank you for indulging us in those more personal questions, Ayla. Seattle Chocolates has a program called #chocolategives. Would you tell our readers about that program?

#chocolategives is our annual campaign to help raise awareness about hunger and food insecurity throughout the country during the neediest time of the year for food banks. We feel it is important to serve the communities in which we work so we’ve identified four geographic areas with significant need and where we have the distribution to support them.

For this year’s #chocolategives campaign we will donate a serving of food for every purchase of a Seattle Chocolates holiday bar or jcoco chocolate bar nationwide to food banks in Seattle, San Francisco, New York City or Boston from Nov 1 – Dec 31. Additionally, for every use of the hashtag #chocolategives on social media, we will make an additional donation. Our goal is to donate 500,000 servings by campaign end.

Is the #chocolategives program different from the seattle chocolates / jcoco that I see on your company website alongside the #chocolategives program?

Giving is built right into our jcoco brand, which donates a serving of food to our four food bank partners with every purchase year-round. The #chocolategives campaign is in addition to this, as November and December are the neediest time for food banks across the country.
There is a long list of food banks that Seattle Chocolates has donated to on your website. How were those food banks selected?

There are six different Holiday Bars that people can enjoy or choose from and help out the #chocolategives program. Is there a bar among the six that seems to be selling best?

All six flavors are doing really well, with three of them being brand new flavors, so I’d say it is all based on personal preference. As I said, the Peanut Buddy Crisp is my favorite, but the Toffee Sea Salt and Candy Cane Crunch are classic favorites!

I really like that the six flavors of Holiday Bars has its own photo. Where were those taken and how far in advance did Seattle Chocolates need to plan to be ready for the holiday season?

Our new “Comfort and Joy” holiday collection was inspired by the spirit of the holiday season – sharing time with others, gathering with family and friends, and helping those in need – which is why we selected six different images to help bring those feelings to life. Prep and planning for any season begins months in advance to ensure bars are available for all our customers.

Is there anything else you'd like to tell our readers about Seattle Chocolates or these programs?

Helping us reach our goal of donating 500,000 servings by December 31st is as simple as giving a holiday gift or using the hashtag #chocolategives on Twitter or Instagram. It doesn’t take much to share a little joy with others, and we thank everyone who has helped us bring a bit more comfort to those in need this holiday season.

Thank you, Ayla, for speaking with us today.  Sisters and Brothers in Chocolate, will you help out the hungry and get this tasty gift for someone you love? Leave us a comment and let us know.

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